Thailand is currently finalising a marketing
strategy designed to promote domestic tourism.
With many of the country’s borders closed and foreigners not
allowed to enter, the Tourism Authority of Thailand
(TAT) has set its sights on promoting intra- and inter-provincial
travel within the Kingdom.
Speaking during an online meeting organised by the Mekong Tourism Coordinating Office (MTCO)
on Thursday, Khun Chattan Kunjara Na Ayudhya, TAT’s Deputy Governor for
International Marketing Asia and South Pacific, said, “Our first
focus has to be domestic … We want to get Thais to travel within
Thailand as soon as possible.”
When asked which market demographics TAT believes will resume
travelling first, Khun Chattan said, “Millennials, business
travellers followed by leisure.”
Some airlines, such as
Thai AirAsia and
Thai Lion, resumed domestic flights on 1 May,
but with travel restrictions varying from one province to another
and the central government requesting people not to travel across
provincial borders unless it is absolutely necessary, TAT’s
strategy will be to promote neighbourhoods within provinces to
those that live there and expand this as travel restrictions are
Whilst most of the focus will be on Thais, TAT
will also be looking to the large expat communities in the
country, especially the Japanese, Chinese and Europeans, who will
be given incentives and encouraged to share their domestic tourism
experiences with friends and colleagues at home and abroad.
“We consider expats as one of the most important
segments that we must approach,” said Khun Chattan.
When asked about long-haul markets, Khun Chattan
said he believes that it will take a long time for long-haul
travel to recover and that even regionally the situation is not
really stable, with places like Indonesia and Malaysia a concern
as they still have a lot of COVID19 cases.
“It’s an unknown at the moment. The long-haul
markets will take time to get back to us. One step at a time …
Domestic first,” Khun Chattan said.
More on this to come.
Tourism Authority of Thailand,